Using the Right Keywords
When writing Web content, it’s important to remember keywords. Having the right keywords in your content is a must to achieve good search engine positioning. Simply sticking keywords in meta tags, however is not good enough. A few search engines do look at these, but these days, your content is crucial.
Finding the right keyword
When writing you content it’s important to place yourself in your users’ place and think What keyword would they search for? Once you know the answer, you need to insert that keyword in your content. On average you should aim to have 3 keywords per page. Once you know which keyword to use on what page, don’t try to insert these thousands of times; your readers won’t be happy with the quality of content, and Google will probably ignore your attempts at being clever.
Overture provides customers wishing to bid on keywords, a convenient tool that allows you to submit a keyword and see how many times that search word has been carried out in the past month and shows you related keywords. Looking through the list of keywords allows you to write your content with words that you might not have thought of.
For example, carrying out a search in March 2005 for the word “Organizer” we find that 46104 searches for the word “closet organizer” were carried out. Now some of these people may be searching for an actual storage system to tidy up their closet, but others may be looking for someone to come over to their house and organize it for them. If you are a professional organizer, writing an article entitled “Design your own closet organizer” would provide you with the perfect opportunity to insert that keyword and attract potential clients.
Writing good page titles
When launching your browser, the page title appears at the very top left hand corner of your page. The home page of CNN is entitled cnn.com, meanwhile target is entitled welcome to target. Page titles should contain your keyword as well as describe what the page is about. This provides you with another opportunity to insert keywords.
Let’s take an example. If your company which sells widgets is called XYZ, a good home page title would be Widgets by XYZ and for the contact page, contact us at XYZ. Unless your company is famous like CNN, using the title xyz.com probably won’t serve you well.
Review your keywords
Keeping keywords and Web content fresh and up to date is indeed a lot of work, but your users will thank you for providing them with accurate information and search engines are much more likely to index your pages properly.