Grow Your Email List
Keeping in touch with your customers is the most effective way to grow your business. Additionally, growing your email list is just as vital. Collecting business cards is one way to grow your list but remember that just because you have someone’s card does not mean you have their “permission” to be added to your list. Here are a few tips on how to collect emails.
Use a guestbook
If you have a store location or an office, keep a guest book and ask visitors to add their contact details. Be sure to let them know that this information will be used for correspondence and email campaigns.
Add a subscribe form on your website
If you send out a newsletter regularly, adding a subscribe form to your home page is essential. You may also want to provide visitors with a newsletter archive so that they can read past issues and see if they want to subscribe or not. Display a link to your privacy policy as well, below your subscription form to ensure your visitors that you will respect their privacy and won’t sell their information to a third party.
Use a call for action
Add a “join our mailing list” link at the bottom of the emails that you send to clients, business associates and friends and family. The link should go to the page of your website which has the sign up form.
Train your staff
If you have a customer service team collecting client information, train them on informing your clients of your newsletter. All they need to do is ask clients if they would like to be added to your distribution list and voila, your list grows all of the time.
Don’t forget print material
Do you send out a brochure or catalogue? Why not let your recipients know that they can send in their details and subscribe to your newsletter?
Give customers control
Finally, make sure to let your clients know that they can unsubscribe at any time if they no longer wish to receive your newsletter. Add an unsubscribe link to each newsletter that you send and let them know that they can send comments and feedback at any time.
You won’t believe how quickly your email list will grow.