Is your website self-focused or customer-focused?
More often than not, when doing research on a company, most people will start by going to their website. Just like in relationships or interviews that first meeting is crucial on creating a good first impression.
You can learn a lot about a company by spending a few minutes on their website. Is their content easily organized? Can you easily find the answers to your questions? Are they constantly talking about themselves? The answers to those questions will tell you if they are the right fit for you.
I was recently contacted by a company which I will call XYZ co. XYZ co. wanted to modify their navigation structure so that it reflected their department levels. Changing their navigation would have taken a matter of minutes, but would possibly have cost them much more.
By wanting to organize their navigation in that matter, they had forgotten that their website is for their customers and not for their internal organization. Luckily, after a few minutes of discussion they soon agreed that their customers were more important and the navigation was unaffected.
Navigation that works well with your organization, rarely works for your customers. You may find it very logical, but not everyone will be familiar with your departments and in and outs of your company.
Finding a structure that works well for your customers may be a lot of work, but it will pay in the end.