Introducing WebTrends Glossary

If you need to define a web marketing term, you can find it in a flash in the new WebTrends glossary. This new resource on webtrends.com provides a handy guide to commonly used web marketing and analytics terms.

Relationship marketing and web analytics seem generate an inordinate amount of acronyms. From ACT to KPI to YSM, it’s easy to get a little lost. If you’ve ever confused your POA with your POC, or wondered what exactly “sessionization” refers to, you may want to bookmark this page.

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