Five Barriers to Customer Entry
In this interesting article ClickZ expert, Jack Aaronson, looks at the barriers people create when building their website. These barriers are turning away more business than you realize.
The top five barriers are as follows:
1. Demanding too much information
Creating an account shouldn’t require too much time and effort, yet some websites ask you for an exorbitant of information. Making your sign up page difficult to fill in will turn away many potential customers.
2. Requiring data before anything else
Some websites require you to create an account before adding to your cart, while others will only let you see the site after you’ve register. This only tells potential clients that you will treat them well but only after they have shown an interest in your products.
3. Make users repeat themselves often
One you’ve bought something somewhere, buying a second item should be a piece of cake. You shouldn’t have to enter the same data again.
4. Making users enter promo codes
Promotional codes are a great way to get more customers, but make sure that these are short and easy to copy and paste. The last thing I want to do is to write a long number down because the code is in a graphic.
5. Bad customer service
Although we are getting more and more Web savvy, we’re still human and still crave the human interaction. For most of us, the phone is ideal. Let your customers know how they can reach you at anytime.