What updates can you make to keep your website fresh?

Keeping your website up-to-date is essential. Not only does it give you credibility, it also increases your chance of repeat visits and helps with search engine optimization. Here are a few ways to keep your content fresh:

Update your services
Once a month, you should review your list of services and ensure that they are accurate. Have your services changed or have you gone in another business direction? If so it’s time to change your services section.

Update your client list
Linking to your clients is a great way to improve search ranking. Do your clients a favour and add a link to your website.

Update news and press releases
Reading last years news is not news. If your website only has last years’ news and press releases, visitors may not have much confidence in you or your company.

Update portfolio and case study sections
Portfolios and case studies are a great way for you to display your work. As you evolve, adding new pieces will show accurately your expertise.

Update FAQs
Do you often receive the same question from clients? If so, then maybe you should add those to your list of frequently asked questions.

Update About us section
Have you had recent additions to your staff? Have you won a major award? If so mention it on your website.

Your website is a valuable resource for your company. It needs to fit in with your other collateral materials as part of an overall company branding strategy, increase exposure to your current and future customers, and keep up with the changing times of the Web. It can only do that by being up to date.