Searching gets cRANKy

If you’ve had a chance to read “The Long Tail”, by Chris Anderson you will know that niche markets are really hot right now. Every business idea has the potential to be a great success and reach your target audience. In the world of search engines a new site has done just that. cRANKy.com is designed specifically for users who are 50+ years old.

Beyond adjusting the search result to list pages that cRANKy thinks are more appropriate to this demographic, it also limits the number of results to just 4, uses a much larger font and places ads at the bottom of the page. This makes for a much less confusing search experience.

So if you’re over 50, or even if your not, give a try.