10 Marketing Diagnostic Questions
It isn’t uncommon for us to land a client, build a website, launch it and then a few weeks later get the following question.
“So what I do to get my site up on Google and increase traffic to my site?”
Internet Marketing is a very broad subject. Anything from newsletter campaigns, pay-per-click, link building strategy to metric analysis falls into this. It is thus a very difficult question to answer briefly and accurately. Before embarking on an expensive internet marketing campaign it is best to go back to basics and look at internet marketing as part of your overall marketing strategy. Perhaps doing a postcard mail out may be a better option for your business than buying keywords while blogging or improving customer service may be better solutions for others.
Chris Flett recently met with Liz Gaige from Market Navigators and discussed several marketing issues that they come across with their clients. Following this discussion, they came up with the following 10 questions that businesses need to ask themselves when planning their marketing strategy. This list of questions is a very good starting point and should be looked at regularly. This will enable you to use marketing and make it a cornerstone of your business operations.