Blog Titles Made Simple

The title is the most important aspect of any blog post and its worth taking time to get it right. When writing a blog its always the first thing I do: this gives me time to play with it and enhance it as I am writing the piece and it allows for collaboration with other writers.

Good blog titles are key to strong search engine positioning so think about how you can effectively use the keywords you want associated with your blog in the title. Use the most appropriate keywords and don’t try to use too many. If you do this well your blog’s standings will improve.

According to CopyBlogger only 20% of people who read a blog title will read the rest of the post. One of the best ways to get people to read your blog articles is to use a compelling title. The title is always the first thing people will read when they find your post, if the title isn’t appropriate or is boring, dull or too long people won’t click through to read the full post. So keep it simple, short and to the point – the title should be a burst of information that is pertinent to the subject of the article encapsulated in seven words or less. It should grab people’s interest and make them want to read more but it shouldn’t be too blase or kitsch.

A blog is supposed to be spur of the moment and spontaneous and spelling errors are generally accepted as being proof of authenticity but a spelling mistake in your title will only hinder search engines and put your potential audience off so make sure your spelling is correct.

Some words are better than others at attracting users to click for more. Consider titles that:

1. convey simplicity: “10 Tips To…”, “5 Short Steps To…”, “Easy Ways to…”;
2. offer to help solve a problem: “How To…”, “The Solution To….”;
3. hint at a fear or lacking such as: “Don’t let…”, “The Secret To….”.

When coming up with the title don’t use overly negative phrases, word repitition and sewer speak and only use jargon and abbreviations in the title if you are trying to attract a very specific niche audience to the exclusion of the masses.

Remember these simple steps and your blog will have more impact.