5 Lessons In Getting Quoted, Linked & Discussed

A few weeks ago I wrote an article about marketing and how some of these projects seemed really exciting after reading one of Rohit’s excellent articles on the Simpsons movie. Turns out Rohit’s article was so popular it was quoted by very reputable sources and managed to generate an enormous amount of traffic. Which is just what a blog should do.

This article and a few others have gathered such interest because of the following:

• He targeted new audiences. If you write about the same old stuff, you won’t attract new readers.
• He gave people soundbites. Quoting facts and figures allows others to quote you in their blog and websites and offering urls allows them to forward these to friends and share the story.
• He offered links. His Simpsons article had a great resource of links which proved to be fascinating.
• He used existing buzz. When writing his Facebook article, he picked up on a buzzworthy story created a “halo effect” where the conversation about the topic drove interest and awareness.
• He provided his contact details. Hiding your contact details may safeguard you against spam, but won’t allow people to find you.