Simple Steps to Facebook Page Set Up

Last week Out-Smarts joined the growing number of companies setting up shop in Facebook and added a company “page”. Similar to an individual’s Facebook profile, a company page allows friends to become “fans” helping your company establish its brand and grow its network. Your company “page” is also the foundation by which to use Facebook’s new Social Ads advertising capabilities (should you choose to advertise in that forum) and to track and monitor your Facebook visitor traffic. Best of all, its really easy to set up:

1. Go to:http://www.facebook.com/pages/create.php;

2. Choose your category of business (from: Local Business; Product; or Artist/Band/Public Figure), enter the name of your company in the text field et voila! - your page is ready to customize and publish;

3. Customize your page by adding hours of operation, uploading logo and pictures, including links to your site and blog and applicable Facebook applications that your audience will enjoy. Once customized the page is ready to publish so click on the button to the right of the edit page to do so;

4. Finally, send out an invite to all of your business contacts and friends so that they can become a fan (a fan is to a page what a friend is to a profile - the more you have the more people you reach), view company updates and participate on your page. Your logo or thumbnail image appears in the “I am a fan off” section of the fan’s profile so the friends of your friends see it and so your company profile and network grows.

Written by Mhairi , November 26th, 2007 |
Posted in: Social Computing

1 Comment so far

  1. Frank Abrams July 10th, 2008 8:10 am

    Mhairi A good primer on getting a facebook page.

    I’m glad you posted about this. There is no question that the launch of facebook pages is a watershed for using facebook for business, and I like how you detail inviting friends and where on pages the little icon shows up. Seems like nothing but that little icon is a viral powerhouse for getting fans to a page.

    I have built a number of pages (with tens of thousands of fans) and have learned how facebook pages and groups are different and similar. Now that facebook is “opening up” their platform, we’ll see what the future brings!

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