Getting to First Base

December 10th, 2007 | Marketing, Social Media 2 Comments

Now if that isn’t a catchy title, I don’t know what is. Darren Barefoot and Julie Szabo have just released their eBook Getting to First Base: A Social Media Marketing Playbook. I’ve only read a bit of one sample chapter and already learned a great idea: to make a social media resource page on corporate websites. That would be similar to a press kit, but for the age of citizen journalism. They also include a quote from Dirty Dancing. How apropos.

2 Responses to “Getting to First Base”

  1. Julie says:
    December 12, 2007 at 6:38 am

    Thanks for posting about our book! Glad to hear you got some new ideas from the sample chapters. And the Dirty Dancing quote… we just couldn’t help ourselves.

  2. Isabelle says:
    December 16, 2007 at 4:31 pm

    Thanks Tzaddi, I am always looking for a good, educational read on that subject.

    Isabelle ;-)