Websites: Marketing Without Being There

Have I ever mentioned that what I like about websites is all the stuff they can do for you?

I saw a commercial a while back where a fellow arrived at the office first thing in the morning, put a fake steaming cup of coffee on this desk and then left for the day. All day long that cup sat there steaming. Everyone who stopped by his office to speak with him assumed they had just missed him. They thought he’d be “back in a minute” meanwhile he was out having fun, enjoying the sunshine.

A website is a little like that. You don’t actually have to be there, to be there.