Say A Lot Without Speaking A Word

I may have mentioned this before, but what I like about a website is that it can do a lot of stuff for you. For instance, you don’t actually have to talk to people in order to speak to them.

Liz from Market Navigators tells the following interesting story:

“I’ll never forget the first time it happened to me. I got a call from a woman asking about my entrepreneurs marketing program, wanting to sign up. I’m pretty good with names, but I didn’t recognize hers, so I asked how she’d found me.

Turns out someone had referred her, she checked out my website, and decided to buy. Just like that.

I didn’t have to explain, meet with her first, sell her on the value…none of that. The website did it all for me.

That was easy! Hmmm, I think I’ll give that online sales guy a raise…”