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	<title>Comments on: What is BRANDING?</title>
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		<title>By: Liz Gaige</title>
		<link>http://www.bluelimemedia.com/2008/01/15/what-is-branding/#comment-73</link>
		<dc:creator>Liz Gaige</dc:creator>
		<pubDate>Wed, 16 Jan 2008 19:26:59 +0000</pubDate>
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		<description>Thank you for setting the record straight on what branding is and clarifying that it is not marketing or a logo.

As a marketing professional I often encounter clients who need help understanding that the logo is only a representation of the brand. The logo is the picture that&#039;s worth a thousand words (the brand) and marketing is the pro-active communication of the brand using a visual representation, the logo.</description>
		<content:encoded><![CDATA[<p>Thank you for setting the record straight on what branding is and clarifying that it is not marketing or a logo.</p>
<p>As a marketing professional I often encounter clients who need help understanding that the logo is only a representation of the brand. The logo is the picture that&#8217;s worth a thousand words (the brand) and marketing is the pro-active communication of the brand using a visual representation, the logo.</p>
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