Author Archive

The Secret to Building a Great Thriving Brand

No matter how small or large your business is – even if you only manage yourself – defining and fanatically executing your unique and differential “customer experience” is often all it takes to get you from “survive” to “thrive”.

Learn about what it takes to build a thriving brand through building an outstanding customer experience.
Inspired by John DiJulius, the king of world class customer experience.

[audio=http://www.leapzonestrategies.com/uploads/branding_customer_experience_1208.mp3]

Thanks for Tuning In
LeapZone would like to hear what you think we should Podcast on, so don’t be shy, share your thoughts and ideas to help us make this series most valuable for you and your team.

RISE is an audio podcast series that will lead you through what it takes to move forward towards reaching your goals. Through expert advice, tips, tools, insights and experiences, our focus is to help you continually make small shifts to build momentum and increase your brand equity. The easy-to-use media of audio podcasts offers a simple way to learn, be inspired and empowered, and continuously connect with ideas and proven strategies that will help you raise the bar.

What is BRANDING?

At the start of the New Year, I mentioned that we would be inviting guest bloggers to share their knowledge. Isabelle, Co-founder of Leapzone Strategies is such an expert. A brand expert. Over the next months, hopefully she can answer some of your branding questions and dilemmas.
– Christine

Before answering this question we need to establish what branding is not.
Branding is NOT a logo and it is certainly NOT marketing.

Successful branding is a combination of an authentic promise with a clear, aligned and consistent delivery. Why it is needed is because the promise and delivery are what build trust in your company and increase customer loyalty.

A great brand is earned.
Building a great brand takes time and needs constant attention. What you promise and deliver directly affects your customer’s experience. From the feeling generated by a brochure to a conversation with a customer service rep, each and every encounter a customer has with your brand needs to be considered, evaluated and aligned with who you are as a company and where your company stands in the market.

Continue reading »