As a freelance copywriter, Louise takes great pleasure in involving the reader as much as possible, regardless of how the story is presented, be it a website, interactive brochure, advertisement or online press release.
Louise takes the time to make sure that every word is purposeful, and every sentence leads logically into the next. If she can engage the readers and effortlessly guide them along the path until every word is absorbed, understood and ultimately acted upon, then she's done her job.
With her television producer experience at the core, Louise has embraced the world of the web as an Information Architect and website copywriter. In addition, she has a solid understanding of search engine copywriting or SEO copywriting, and knows how to integrate keywords seamlessly into web copy to help a site achieve higher rankings with search engines.