Ryanair Sucess has Strong Web Lessons
Web Content Management consultant and author, Gerry McGovern looks at Ryanair’s success and provides a very good Web lesson.
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Understanding Links
Search engine advice never fails to mention the importance of links. Before understanding how these improve your search engine ranking, one must understand what links are. Incoming and outgoing links are the basic two types of links found on the Web.
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Branding to Reduce Risk
Brendan Sinclair, Editor of Sitepoint’s Tribune explains why he finds branding to be one of the most misunderstood aspects of marketing.
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Email Subject Lines that Work
To many people the subject line of a newsletter is an afterthought and is only considered when preparing the email prior to being sent. With the amount of email in our inbox, how can you guarantee that your newsletter will be read? The only way to do it is to “Write a great subject line”.
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Six Payment gateways reviewed
If you are starting your own ecommerce website, you have many decisions to make. Do you write your own shopping cart or use an existing one? Who should be your merchant account provider? Who will deliver your goods? With so many decisions to make, you hardly have time to sort through all the information you’ll need in order to make the best choice for your business.
After setting up over 1000 merchant accounts as a sales agent John Conde is now a full-time Web Developer for a credit card processing company. In this article originally published on Site point John reviews the following six payment gateways:
» Authorize.net
» Verisign Payflow Pro
» Verisign Payflow Link
» LinkPoint API
» LinkPoint Connect
» Plug ‘n Pay
In his article John explains what is a payment gateway and the criteria established for his comparison.
At first glance, it seems that all of these gateways are the same and that your decision should be based on cost alone. However his comparison shows us that the difference between gateway features can vary dramatically and can mean that one gateway is a better choice than another for your business.
John’s detailed article is a must read for anyone considering adding e-commerce to their website.
Ensuring Email Deliverability
Email marketing is one of the most cost effective medium of promotion. Sending out a newsletter builds client rapport, creates credibility and allows you to sell additional products and services to your existing client base.
The growing concern for spam has resulted in stringent anti-spam filters and strict rules and regulations by email service providers for delivering emails to their users. Thus with these new measures how can you be sure that your newsletter doesn’t end up in the junk filter?
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3 Tips on Writing Email Copy
You don’t have to go much further than your inbox to realize that there is a lot of competition out there. Everyone wants your attention and your newsletter recipient will be faced with the same amount of emails when she opens her inbox. So how do you make your newsletter stand-out as a “must read”? Here is Michael Katz with 3 tips on breaking through the clutter.
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Protect Yourself from Spam
Email has forever changed the way in which we communicate. Unfortunately, keeping up with the amount of Spam can be frustrating and time consuming. Although there is no easy solution, the following tips can help you fight the Spam arms race.
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Explode Your Business by Writing an E-Book
Many people succumb to the “Build it and They Will Come” notion. Create a website, display your products or services and customers will come flocking in. Unfortunately, building a website is no guarantee of success. Business is based on leveraging and one of the ways to do this is by authoring an e-book.
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Podcasting – Reach your audience while they jog.
Podcasting is the latest trend in digital downloading. The word itself is a combination iPod (the leading digital music player) and the word broadcast and, as the name suggests, a Podcast is simply a means of broadcasting audio files to a computer or any digital music player.
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