Business
Gmail for your Domain
Tired of using webmail? Wouldn’t you prefer to use a good search tool like Google to sort through all of your emails? Well now you can with Gmail.
Gmail’s popularity has been growing rapidly since it launched it’s free service. Based on the fact that you shouldn’t have to delete any emails, Gmail has come up with a great email tool and they’ve now extended their experiment to Gmail for your domain. That’s right you can you use Gmail to access your email@yourdomain.com. All you have to do is register with Google and once they give you an account, you can you start using Gmail for free. While this service is still in beta version, Google is only providing 2 gigs of storage per inbox and may not respond to your request right away, but their service is free and very easy to use. Sign up for your Gmail account and take part of their beta test.
Spring Clean your Brand
Still curious about branding? In collaboration with Twin Fish Creative, brand strategist Stephen Abbott outlines some of the aspects of a brand that can get overlooked, and how a little “house cleaning” can make a big difference in your customers’ experience, and ultimately, how they feel about your company.
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Task Marketing brings you Web success
The best websites know that customers are ready for action. They help customers complete common tasks quickly and easily. Gerry McGovern explains…
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Benefits of working with a small company
When planning on working with a Web developer, you may have to shop around and see who is the “best fit” for you. You may come across big companies that have an amazing portfolio and many talented people and may come across a lone individual who is just as talented. So who is best? Big or small?
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Introducing WebTrends Glossary
If you need to define a web marketing term, you can find it in a flash in the new WebTrends glossary. This new resource on webtrends.com provides a handy guide to commonly used web marketing and analytics terms.
Relationship marketing and web analytics seem generate an inordinate amount of acronyms. From ACT to KPI to YSM, it’s easy to get a little lost. If you’ve ever confused your POA with your POC, or wondered what exactly “sessionization” refers to, you may want to bookmark this page.
Could your website be offering more?
When people think of tools to add to their website, the tendency is to think that you will need to hire an expensive programmer to make them work. More often than not, these tools are easy to implement and are reasonably priced.
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10 Easy Steps to a “Horrible” Ecommerce Site
Jason Chance, a contributor at sitepoint, manages the day to day business operations of numerous e-commerce sites and consults to small businesses on developing online selling strategy. Over the years he has critiqued numerous e-commerce site and seen the best and worst.
The following humourous and very sarcastic tips should be followed if you want to create a website that won’t work.
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Ryanair Sucess has Strong Web Lessons
Web Content Management consultant and author, Gerry McGovern looks at Ryanair’s success and provides a very good Web lesson.
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Branding to Reduce Risk
Brendan Sinclair, Editor of Sitepoint’s Tribune explains why he finds branding to be one of the most misunderstood aspects of marketing.
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Six Payment gateways reviewed
If you are starting your own ecommerce website, you have many decisions to make. Do you write your own shopping cart or use an existing one? Who should be your merchant account provider? Who will deliver your goods? With so many decisions to make, you hardly have time to sort through all the information you’ll need in order to make the best choice for your business.
After setting up over 1000 merchant accounts as a sales agent John Conde is now a full-time Web Developer for a credit card processing company. In this article originally published on Site point John reviews the following six payment gateways:
» Authorize.net
» Verisign Payflow Pro
» Verisign Payflow Link
» LinkPoint API
» LinkPoint Connect
» Plug ‘n Pay
In his article John explains what is a payment gateway and the criteria established for his comparison.
At first glance, it seems that all of these gateways are the same and that your decision should be based on cost alone. However his comparison shows us that the difference between gateway features can vary dramatically and can mean that one gateway is a better choice than another for your business.
John’s detailed article is a must read for anyone considering adding e-commerce to their website.