Thanks to the folks at FreshView who brought us Campaign Monitor and MailBuild, you can now download ready to use email newsletter templates which have been tested on all major email clients, including Outlook 2007. These are a great starting point for your next newsletter.
It might be tempting to hire an amazing graphic design company to create your next news announcement or invitation. Fonts and colours would be just right, you could source out some nice stock photos or do a photo shoot. The end result would surely guarantee that your marketing department be tickled pink. But, before you send out this fancy newsletter you may want to consider the fact that the risks of sending a single-image email extend well beyond visual design:
Keeping your website up-to-date is essential. Not only does it give you credibility, it also increases your chance of repeat visits and helps with search engine optimization. Here are a few ways to keep your content fresh:
When writing website content it’s tempting to use the phrases:
» to download this document click here,
» for more information click here or
» to download our software, click here.
Even though click here is a call to action, it’s a pretty meaningless call to action.
When reading webpages, the majority of us scan them. Headers, bolded words and links are the items that jump out on a page. Imagine if your page has three or more click here. They won’t help your user at all and they will have to read the page carefully to figure out why they need to click here.
When calling the user to action, it’s best to use a brief but meaningful text. You should explain what one will discover if they click the link.
Referring back to our examples above, the following links would be more informative.
» Download document.
» Read more.
» Get the software.
Think about your links and stop the plague of click heres.
More often than not, when doing research on a company, most people will start by going to their website. Just like in relationships or interviews that first meeting is crucial on creating a good first impression.
Everyone agrees that having a website is crucial for any business. Whether your website is good for your business is another matter. The least your website should do is provide your customers with a way to contact you. Telephone numbers, address, directions on how to get there and an email are crucial pieces of information.