Archive for the 'Content Writing' Category
Have you Reviewed all of your Website Content Lately?
Web Content Management consultant and author, Gerry McGovern tells us in this article that most websites are over-ambitious. Why? Because their authors try to answer every question.
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Is your website self-focused or customer-focused?
More often than not, when doing research on a company, most people will start by going to their website. Just like in relationships or interviews that first meeting is crucial on creating a good first impression.
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Is your content a waste of time or money?
Web Content Management consultant and author, Gerry McGovern explains why you should avoid filer content at all cost.
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Is your website helping your business?
Everyone agrees that having a website is crucial for any business. Whether your website is good for your business is another matter. The least your website should do is provide your customers with a way to contact you. Telephone numbers, address, directions on how to get there and an email are crucial pieces of information.
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You Can’t Serve Everybody
Web Content Management consultant and author, Gerry McGovern explains why you need to stay focus and only serve your most important customers in order to create value.
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The Two Fundamental Skills of Web Writing
Writing for how people search and writing quality links are the two fundamental skills of web writing. Web Content Management consultant and author, Gerry McGovern explains how one needs to think carefully about search behavior and make sure your links are always clear and logical.
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Using the Right Keywords
When writing Web content, it’s important to remember keywords. Having the right keywords in your content is a must to achieve good search engine positioning. Simply sticking keywords in meta tags, however is not good enough. A few search engines do look at these, but these days, your content is crucial.
Headings and Summaries
Writing good heading and excerpts is crucial to ensure the success of your website. Gerry McGovern is a Web Content Management consultant and author and offers the following advice:
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Writing for the Web
Studies have shown that Web users don’t read the Web the same way they read a newspaper or a magazine. Think about it. Your newspaper or magazine reader is sitting in a comfy chair at a coffee shop reading for entertainment purpose or for information.