Archive for the 'Content Writing' Category
Don’t use “Click Here” as link text
When writing website content it’s tempting to use the phrases:
» to download this document click here,
» for more information click here or
» to download our software, click here.
Even though click here is a call to action, it’s a pretty meaningless call to action.
When reading webpages, the majority of us scan them. Headers, bolded words and links are the items that jump out on a page. Imagine if your page has three or more click here. They won’t help your user at all and they will have to read the page carefully to figure out why they need to click here.
When calling the user to action, it’s best to use a brief but meaningful text. You should explain what one will discover if they click the link.
Referring back to our examples above, the following links would be more informative.
» Download document.
» Read more.
» Get the software.
Think about your links and stop the plague of click heres.
The Power of the About us Page
Does your site have an “about us” section? Do you have one simply because everyone else does? What’s the real value of such a page? Do you know how to maximize its value?
Bryan Eisenberg at Click Z has provided an interesting article that explains how you can make the most of your about us page and informs us of the top 4 “About us” page mistakes.
Have you Reviewed all of your Website Content Lately?
Web Content Management consultant and author, Gerry McGovern tells us in this article that most websites are over-ambitious. Why? Because their authors try to answer every question.
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Is your website self-focused or customer-focused?
More often than not, when doing research on a company, most people will start by going to their website. Just like in relationships or interviews that first meeting is crucial on creating a good first impression.
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Is your content a waste of time or money?
Web Content Management consultant and author, Gerry McGovern explains why you should avoid filer content at all cost.
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Is your website helping your business?
Everyone agrees that having a website is crucial for any business. Whether your website is good for your business is another matter. The least your website should do is provide your customers with a way to contact you. Telephone numbers, address, directions on how to get there and an email are crucial pieces of information.
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You Can’t Serve Everybody
Web Content Management consultant and author, Gerry McGovern explains why you need to stay focus and only serve your most important customers in order to create value.
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The Two Fundamental Skills of Web Writing
Writing for how people search and writing quality links are the two fundamental skills of web writing. Web Content Management consultant and author, Gerry McGovern explains how one needs to think carefully about search behavior and make sure your links are always clear and logical.
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Using the Right Keywords
When writing Web content, it’s important to remember keywords. Having the right keywords in your content is a must to achieve good search engine positioning. Simply sticking keywords in meta tags, however is not good enough. A few search engines do look at these, but these days, your content is crucial.
Headings and Summaries
Writing good heading and excerpts is crucial to ensure the success of your website. Gerry McGovern is a Web Content Management consultant and author and offers the following advice:
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