Archive for the 'Newsletter Development' Category
Creating Html newsletter can be a real pain in the…
The folks from the email standards project have released their 2008 gmail appeal. If you’re a gmail users you might have noticed that html newsletters just plain suck on gmail. Creating these newsletter is a real challenge. This video demonstrates how I feel when dealing with gmail…..
Email Standards Project - Gmail Grimaces from Mathew Patterson on Vimeo.
Creating Newsletters Just Got Easier
Thanks to the folks at FreshView who brought us Campaign Monitor and MailBuild, you can now download ready to use email newsletter templates which have been tested on all major email clients, including Outlook 2007. These are a great starting point for your next newsletter.
Here is where you can find out more about the Campaign Monitor templates and the MailBuild templates.
A Complete How-To Guide to Email Marketing for Freelancers
The folks at Freelance Switch have just published a great post which covers the basics of email marketing. They discuss the Why, What and When of email marketing as well as review different email tools, look at different types of mailouts and explain the meaning of the various stats. It’s a great how-to guide for anyone wishing to use email marketing to build their business.
Don’t use too many images in your newsletters
It might be tempting to hire an amazing graphic design company to create your next news announcement or invitation. Fonts and colours would be just right, you could source out some nice stock photos or do a photo shoot. The end result would surely garantee that your marketing deparment be tickled pink. But, before you send out this fancy newsletter you may want to consider the fact that the risks of sending a single-image email extend well beyond visual design:
What Does the Reader Care About?
Jeanniey Mullen over at ClickZ Experts wrote an excellent article about email marketing. Before you embark on your next email campaign you may want to go through the following checklist:
Understanding Open Rates
One of the best features of any email marketing service is tracking and reporting. When people are first introduced to email marketing, they are thrilled to find that they can see who is (or isn’t) opening their emails and what they’re clicking on.
After experiencing the initial delight that comes with discovering this helpful tool, the next reaction can be one of disappointment. I’ve heard questions like, “Why is it that only 40% of my list opens my emails?” or “When I first started sending, I had a 60% open rate and now it’s dropped to 37%. What happened?”
Gail Goodman, CEO of Constant Contact explores the topic of open rates in this interesting article. By the end of it, you will have a better idea of what they are, how they are determined, how to feel about yours, and what you can do to improve them.
continue reading »
E-newsletters Should Take a Lesson From Country Music
Michael Katz, founder and Chief Penguin at Blue Penguin Development is a big country music fan and thinks that if you publish an E-Newsletter, there’s a lot to learn from country music.
Here’s what he means…
continue reading »
Should you resend your newsletter?
Writing a newsletter, regardless of how many times you do it, takes time and energy. Isn’t it disappointing when you finally get to mail it out and see from your statistics that half of your recipients don’t even open it? If only 40% of the recipients open it, should you resend it to the other 60% who didn’t? This is a very dangerous test to carry out. On the one hand, your list contains names and emails of people who specifically asked for your newsletter, on the other, if you resend them the email they may get annoyed and there goes your reputation.
continue reading »
Keep on top of your schedule by setting yourself with deadlines
Sending out a newsletter is a great way to keep in touch with your clients. However, newsletter don’t write themselves. Do you have trouble sticking to your newsletter writing schedule? Setting yourself a deadline may be the best way to avoid procrastination.
continue reading »
What’s the best day to publish your newsletter?
Following up to our previous article, here is another look at the most frequently asked question: What the best day and time to publish a newsletter. Michael Katz, founder and Chief Penguin at Blue Penguin Development offers us the following recommendations:
continue reading »