Archive for the 'Newsletter Development' Category
When reading your newsletter stats what do the different terms actually mean?
If you use an email newsletter and list management tool such as Campaign Monitor or Constant Contact you’ve probably enjoyed looking at the stats of your various newsletter campaigns. Understanding these stats is crucial in order to improve your newsletter content and increase your ROI. The following is a quick explanation about what the stats figures actually mean.
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What’s the best time and day of the week to send my newsletter?
One of the biggest email marketing questions has always been “What’s the best day to send email marketing campaigns?” The only valid answer remains, “It depends.”
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Understanding Email Bounces
Managing the way you handle bounces for your Subscriber Lists has never been more important. Keeping a close eye on your bounces can reduce your email delivery costs, therefore having a direct impact on the ROI of your campaigns.
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Before hitting “Send Now”, test your newsletter
Your copy is finally written, your list of subscribers is ready to go, you’ve converted your document into HTML and your design looks great. Before you email your newsletter to your entire database, make sure your test it and test it again.
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Grow Your Email List
Keeping in touch with your customers is the most effective way to grow your business. Additionally, growing your email list is just as vital. Collecting business cards is one way to grow your list but remember that just because you have someone’s card does not mean you have their “permission” to be added to your list. Here are a few tips on how to collect emails.
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Big Fish, Little Pond
Michael Katz, founder & president of Blue Penguin Development, Inc. shares the many befefits of targeting content and narrowing your target audience.
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Email Subject Lines that Work
To many people the subject line of a newsletter is an afterthought and is only considered when preparing the email prior to being sent. With the amount of email in our inbox, how can you guarantee that your newsletter will be read? The only way to do it is to “Write a great subject line”.
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Hyperlinking: Using the Web for what it does best
As you publish your newsletter each month, you should be looking for opportunities to hyperlink. Michael Katz explains why.
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3 Tips on Writing Email Copy
You don’t have to go much further than your inbox to realize that there is a lot of competition out there. Everyone wants your attention and your newsletter recipient will be faced with the same amount of emails when she opens her inbox. So how do you make your newsletter stand-out as a “must read”? Here is Michael Katz with 3 tips on breaking through the clutter.
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