Cheap at Heart: Search Optimization
Web Content Management consultant and author, Gerry McGovern offers us these valuable tips when writing website content with search engine optimization in mind.
Continue reading »
Search Engine Optimization
To Flash or not to Flash
You may have heard the phrase “Flash is bad”. As a web designer, I’m not a huge fan of flash. For one flash is difficult to maintain, takes a long time for pages to load and is useless for getting found by search engines.
Having said that there are instances where flash does serve a purpose and when used well it can enhance a website.
Continue reading »
Search Engine Strategies
In April, Louise Desmarais, President of Mud Creative, was among a handful of copywriters who spent two days in Toronto immersed in the world of optimization at the Search Engine Strategies conference. She came away from this amazing experience with some valuable information and would like to share it with you.
Continue reading »
Understanding Links
Search engine advice never fails to mention the importance of links. Before understanding how these improve your search engine ranking, one must understand what links are. Incoming and outgoing links are the basic two types of links found on the Web.
Continue reading »
The More Links you Have the Better!
In order to improve your search engine positioning one of the key things is to have many links, going to your website. The more links you get to your website, the better. Here are a few ways to increase your links.
Continue reading »
Is your website designed with search engine optimization in mind?
How to get good ranking on search engines is a question that is frequently asked. Unfortunately the answer is not a simple one. Search engines have a tendency to change their algorithms all of time, so your website can rank well one week and not the other. When building your website or redesigning it, there are a few things that can be done to ensure that it is designed with search engine optimization in mind.
Using the Right Keywords
When writing Web content, it’s important to remember keywords. Having the right keywords in your content is a must to achieve good search engine positioning. Simply sticking keywords in meta tags, however is not good enough. A few search engines do look at these, but these days, your content is crucial.