Everyone agrees that having a website is crucial for any business. Whether your website is good for your business is another matter. The least your website should do is provide your customers with a way to contact you. Telephone numbers, address, directions on how to get there and an email are crucial pieces of information.
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The first step in designing your website is planning its “information architecture”, of which navigation is an important component. Planning your navigation will not only determine what content needs to be written, but the naming convention that you choose will make of break your website.
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Studies have shown that Web users don’t read the Web the same way they read a newspaper or a magazine. Think about it. Your newspaper or magazine reader is sitting in a comfy chair at a coffee shop reading for entertainment purpose or for information.