e-commerce
Increase sales with PayPal and Google Checkout
WorkHappy.net has a good article on why you should consider accepting PayPal and Google Checkout in your online sales. The full article is worth a read but here’s a few tidbits of note:
- …according to a recent survey by JupiterResearch. Among Internet users, 33% said they had a PayPal account and 23% called it their preferred way to pay.
- 18% of U.S. online shoppers in a recent PayPal-sponsored survey said they would not have made a purchase if the retailer had not taken PayPal.
- You can include a Checkout button with your Google AdWords, making your ad more noticeable.
- Some of the Checkout fees are being waived until Jan. 1 2008
All the good stuff aside, the readers’ comments point out a few complaints about the process/user flow in Google Checkout. I imagine they’ll improve the service as it matures.
The Crazy World of E-commerce
Have you ever wondered what life would be like if it was like the Internet? The folks at Elastic Path have come up with great videos to illustrate this fact. The following hilarious video shows what shopping would be like if it was like on-line shopping.
10 Easy Steps to a “Horrible” Ecommerce Site
Jason Chance, a contributor at sitepoint, manages the day to day business operations of numerous e-commerce sites and consults to small businesses on developing online selling strategy. Over the years he has critiqued numerous e-commerce site and seen the best and worst.
The following humourous and very sarcastic tips should be followed if you want to create a website that won’t work.
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Six Payment gateways reviewed
If you are starting your own ecommerce website, you have many decisions to make. Do you write your own shopping cart or use an existing one? Who should be your merchant account provider? Who will deliver your goods? With so many decisions to make, you hardly have time to sort through all the information you’ll need in order to make the best choice for your business.
After setting up over 1000 merchant accounts as a sales agent John Conde is now a full-time Web Developer for a credit card processing company. In this article originally published on Site point John reviews the following six payment gateways:
» Authorize.net
» Verisign Payflow Pro
» Verisign Payflow Link
» LinkPoint API
» LinkPoint Connect
» Plug ‘n Pay
In his article John explains what is a payment gateway and the criteria established for his comparison.
At first glance, it seems that all of these gateways are the same and that your decision should be based on cost alone. However his comparison shows us that the difference between gateway features can vary dramatically and can mean that one gateway is a better choice than another for your business.
John’s detailed article is a must read for anyone considering adding e-commerce to their website.