eBook

Getting to First Base

December 10th, 2007 | Marketing, Social Media 2 Comments

Now if that isn’t a catchy title, I don’t know what is. Darren Barefoot and Julie Szabo have just released their eBook Getting to First Base: A Social Media Marketing Playbook. I’ve only read a bit of one sample chapter and already learned a great idea: to make a social media resource page on corporate websites. That would be similar to a press kit, but for the age of citizen journalism. They also include a quote from Dirty Dancing. How apropos.

Explode Your Business by Writing an E-Book

July 18th, 2005 | Business Comments Off

Many people succumb to the “Build it and They Will Come” notion. Create a website, display your products or services and customers will come flocking in. Unfortunately, building a website is no guarantee of success. Business is based on leveraging and one of the ways to do this is by authoring an e-book.
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