Linking is the Foundation of Every Quality Website
Want to write better Web copy? You’ll be off to a good start if your follow Gerry McGovern‘s advice.
links
Cheap at Heart: Search Optimization
Web Content Management consultant and author, Gerry McGovern offers us these valuable tips when writing website content with search engine optimization in mind.
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Don’t use “Click Here” as link text
When writing website content it’s tempting to use the phrases:
» to download this document click here,
» for more information click here or
» to download our software, click here.
Even though click here is a call to action, it’s a pretty meaningless call to action.
When reading webpages, the majority of us scan them. Headers, bolded words and links are the items that jump out on a page. Imagine if your page has three or more click here. They won’t help your user at all and they will have to read the page carefully to figure out why they need to click here.
When calling the user to action, it’s best to use a brief but meaningful text. You should explain what one will discover if they click the link.
Referring back to our examples above, the following links would be more informative.
» Download document.
» Read more.
» Get the software.
Think about your links and stop the plague of click heres.
The More Links you Have the Better!
In order to improve your search engine positioning one of the key things is to have many links, going to your website. The more links you get to your website, the better. Here are a few ways to increase your links.
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