Posts Tagged: links

Want to write better Web copy? You’ll be off to a good start if your follow Gerry McGovern‘s advice.

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When writing website content it’s tempting to use the phrases:
» to download this document click here,

» for more information click here or
» to download our software, click here.

Even though click here is a call to action, it’s a pretty meaningless call to action.

When reading webpages, the majority of us scan them. Headers, bolded words and links are the items that jump out on a page. Imagine if your page has three or more click here. They won’t help your user at all and they will have to read the page carefully to figure out why they need to click here.

When calling the user to action, it’s best to use a brief but meaningful text. You should explain what one will discover if they click the link.

Referring back to our examples above, the following links would be more informative.
» Download document.
» Read more.

» Get the software.

Think about your links and stop the plague of click heres.