newsletter
Transferring a domain can be an adventure. Learn how to make it less painful.
One of my WordPress colleagues, Kathryn Presner writes an interesting newsletter full of web design tips. Her latest one discusses the process one should take to transfer a domain name from one registrar to another:
First, avoid doing a domain transfer when you’re very close to your renewal date. Give yourself lots of time, just in case something goes awry. A month is great – two weeks should be doable. A week is really cutting it close.
Be sure the domain is unlocked before starting the process, or your transfer will be denied. Domains are usually kept locked to prevent unauthorized transfers, so when you’re ready to initiate a transfer make sure to go into your domain control panel and unlock it.
Make sure the contact email in your current account is up-to-date. Much of the transfer process relies on email notifications at every step, and if you’re not getting notifications at the right address, it throws a huge wrench into the works. On the flip side, some registrars will deny a transfer if you’ve changed any registrant details within a few months of renewal, so be sure to look through your registrar’s transfer FAQ before changing any contact information.
For most types of domains, you will need a special code from your current registrar. Because nothing is simple in the world of domain transfers, the code goes by many different names: EPP, authorization code, AuthInfo code, transfer key, transfer secret, and so on. Not only that, but simply locating it may not be obvious! You may have to look around for a while to find it – and take note that some registrars provide it directly in your control panel, while others will only email it to you. Again, if you get stuck, your registrar’s transfer FAQ may provide clues.
Keep an eye on your email after you’ve submitted the transfer request and when you get an email from your new registrar, be sure to choose the option to accept the transfer. You should also get an email from your old registrar and/or see a note in your control panel that a transfer is pending, at which point you can manually approve the transfer by logging into your control panel and clicking in the right place. If you don’t complete both these steps, your transfer will be either delayed by several days or blocked entirely.
Make a note of any services you may be using from your current registrar, such as domain parking, forwarding, email, custom DNS, or others. You will need to ensure that your new registrar offers the same services, and then once the transfer goes through, set up the equivalent services again. Be aware that there may be a time lag between when a service stops at your old registrar and when you can re-start it at your new registrar.
I know it seems like a lot to remember. Once you’ve done this a few times, it does go faster, but it’s always a bit of a rigamarole. Good luck to all in your domain-transfer adventures!
For more great web design tips make sure you subscribe to Zoonini’s newsletter or browse through back issues.
Creating Newsletters Just Got Easier
Thanks to the folks at FreshView who brought us Campaign Monitor and MailBuild, you can now download ready to use email newsletter templates which have been tested on all major email clients, including Outlook 2007. These are a great starting point for your next newsletter.
Here is where you can find out more about the Campaign Monitor templates and the MailBuild templates.
Don’t use too many images in your newsletters
It might be tempting to hire an amazing graphic design company to create your next news announcement or invitation. Fonts and colours would be just right, you could source out some nice stock photos or do a photo shoot. The end result would surely guarantee that your marketing department be tickled pink. But, before you send out this fancy newsletter you may want to consider the fact that the risks of sending a single-image email extend well beyond visual design:
What Does the Reader Care About?
Jeanniey Mullen over at ClickZ Experts wrote an excellent article about email marketing. Before you embark on your next email campaign you may want to go through the following checklist:
Understanding Open Rates
One of the best features of any email marketing service is tracking and reporting. When people are first introduced to email marketing, they are thrilled to find that they can see who is (or isn’t) opening their emails and what they’re clicking on.
After experiencing the initial delight that comes with discovering this helpful tool, the next reaction can be one of disappointment. I’ve heard questions like, “Why is it that only 40% of my list opens my emails?” or “When I first started sending, I had a 60% open rate and now it’s dropped to 37%. What happened?”
Gail Goodman, CEO of Constant Contact explores the topic of open rates in this interesting article. By the end of it, you will have a better idea of what they are, how they are determined, how to feel about yours, and what you can do to improve them.
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Should you resend your newsletter?
Writing a newsletter, regardless of how many times you do it, takes time and energy. Isn’t it disappointing when you finally get to mail it out and see from your statistics that half of your recipients don’t even open it? If only 40% of the recipients open it, should you resend it to the other 60% who didn’t? This is a very dangerous test to carry out. On the one hand, your list contains names and emails of people who specifically asked for your newsletter, on the other, if you resend them the email they may get annoyed and there goes your reputation.
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When reading your newsletter stats what do the different terms actually mean?
If you use an email newsletter and list management tool such as Campaign Monitor or Constant Contact you’ve probably enjoyed looking at the stats of your various newsletter campaigns. Understanding these stats is crucial in order to improve your newsletter content and increase your ROI. The following is a quick explanation about what the stats figures actually mean.
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What’s the best time and day of the week to send my newsletter?
One of the biggest email marketing questions has always been “What’s the best day to send email marketing campaigns?” The only valid answer remains, “It depends.”
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Understanding Email Bounces
Managing the way you handle bounces for your Subscriber Lists has never been more important. Keeping a close eye on your bounces can reduce your email delivery costs, therefore having a direct impact on the ROI of your campaigns.
Before looking at how to reduce bounces let’s look at the difference between soft and hard bounces.
A soft bounce is an email message that gets as far as the recipient’s mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient’s mailbox is full, the server is down or swamped with messages, the message is too large or the user has abandoned the mailbox. Most email service providers will attempt to deliver the email regularly for a few days. If it is still undelivered, it becomes a hard bounce.
A hard bounce is an email message that has been returned to the sender and is permanently undeliverable. Causes include invalid addresses (domain name doesn’t exist, typos, changed address, etc.) or the email recipient’s mail server has blocked your server. Servers will also interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.
At Bluelime Media we use Campaign Monitor which automatically moves subscribers that hard bounce into a “Bounced Subscribers” category, so they don’t receive future campaigns. This maintains your list clean and reduces your cost.
Email Subject Lines that Work
To many people the subject line of a newsletter is an afterthought and is only considered when preparing the email prior to being sent. With the amount of email in our inbox, how can you guarantee that your newsletter will be read? The only way to do it is to “Write a great subject line”.
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