newsletter
Ensuring Email Deliverability
Email marketing is one of the most cost effective medium of promotion. Sending out a newsletter builds client rapport, creates credibility and allows you to sell additional products and services to your existing client base.
The growing concern for spam has resulted in stringent anti-spam filters and strict rules and regulations by email service providers for delivering emails to their users. Thus with these new measures how can you be sure that your newsletter doesn’t end up in the junk filter?
Continue reading »
3 Tips on Writing Email Copy
You don’t have to go much further than your inbox to realize that there is a lot of competition out there. Everyone wants your attention and your newsletter recipient will be faced with the same amount of emails when she opens her inbox. So how do you make your newsletter stand-out as a “must read”? Here is Michael Katz with 3 tips on breaking through the clutter.
Continue reading »