Should you resend your newsletter?
Writing a newsletter, regardless of how many times you do it, takes time and energy. Isn’t it disappointing when you finally get to mail it out and see from your statistics that half of your recipients don’t even open it? If only 40% of the recipients open it, should you resend it to the other 60% who didn’t? This is a very dangerous test to carry out. On the one hand, your list contains names and emails of people who specifically asked for your newsletter, on the other, if you resend them the email they may get annoyed and there goes your reputation.
Continue reading »