optimize
Go Organic – Your Marketing New Year’s Resolution
Guest post written by Olivia Lennox
Nobody ever said running a business was easy. And if you represent one of the countless online businesses out there, you’ll likely agree strongly with that statement. There are certain hurdles that can feel like they’re impossible to tackle: securing a steady stream of new customers, for example. Advertising and promotion is one aspect of business that needs constant review and monitoring, and can be one of the most tiresome parts of running a company. As a way to secure a steady income, lots of online companies choose paid solutions like the Google Adwords program to bring new prospects to their website. This is generally a successful tactic; however it can get very pricey – making the line between profit and loss that little bit thinner. Thankfully, there are a few simple tweaks you can make to your website to free yourself of PPC solutions. Give your website an on-site SEO overhaul and you could reap the benefits in a few short weeks – freeing up income for other matters, and bringing new visitors to your site through natural, organic, search results.
10 SEO myths debunked
Via Kate I just read a great article by Micheal Estrin where he talks about the misinformation about Search Engine Optimization (SEO). My favourite myth is myth #6: SEO is a one-time event for a website. At a guess I would estimate that 90% of our clients believe this, which I find incredibly frustrating. I’m not sure if it’s because other web designers offer SEO services and just bundle it in their quote or what, but the idea of carrying out a single “optimization trick” and getting high-ranking forever simply makes no sense.
At Bluelime Media we don’t offer SEO services, so we can recommend either professional copywriters who can help you create optimized content or a SEO company who specializes in optimization and are experts in that field.
Of course once we explain that SEO isn’t a one-time deal, this of course leads to Michael’s myth#4: SEO is free.
Check out the full article and see if what you know about SEO is simply a myth.