seo
Go Organic – Your Marketing New Year’s Resolution
Guest post written by Olivia Lennox
Nobody ever said running a business was easy. And if you represent one of the countless online businesses out there, you’ll likely agree strongly with that statement. There are certain hurdles that can feel like they’re impossible to tackle: securing a steady stream of new customers, for example. Advertising and promotion is one aspect of business that needs constant review and monitoring, and can be one of the most tiresome parts of running a company. As a way to secure a steady income, lots of online companies choose paid solutions like the Google Adwords program to bring new prospects to their website. This is generally a successful tactic; however it can get very pricey – making the line between profit and loss that little bit thinner. Thankfully, there are a few simple tweaks you can make to your website to free yourself of PPC solutions. Give your website an on-site SEO overhaul and you could reap the benefits in a few short weeks – freeing up income for other matters, and bringing new visitors to your site through natural, organic, search results.
Don’t think that what you are seeing is what everyone else is seeing
One of the most difficult things about building websites is getting it to look the same on all browsers. This task can be very challenging and frustrating. Before trying to achieve the impossible and making your website look great on every browser, you may want to look at your audience and your stats. Looking at stats is a great way to narrow down your list of browsers that you should support. If you haven’t done it already take a look at Google Analytics or Mint and start collecting statistics.
Free Keyword Suggestion Tool
When your potential customers search the web, what keywords are they searching for? Wordtracker has launched a free Keyword Suggestion Tool that can help you determine the best search-engine friendly words to use on your site. It has two key benefits:
- lists some similar phrases which, used on your site, increase your chances of showing up when those customers are searching
- estimates how often people search for keyword phrases
Try it out – you might be surprised how a little word-tweaking will make your site more relevant to how customers are thinking.
Search Engine Strategies
In April, Louise Desmarais, President of Mud Creative, was among a handful of copywriters who spent two days in Toronto immersed in the world of optimization at the Search Engine Strategies conference. She came away from this amazing experience with some valuable information and would like to share it with you.
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Blogs are changing the way we do business
Either you’ve never heard of blogging, or you’re sick of hearing about it. Either way, they are here to stay and they are changing the way we do business. Blogs offer businesses a cheap and convenient way to increase awareness of their company, open the lines of communication with their clients and increase their search engine rankings simply by posting new content. Let’s examine these three points separately.
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