Vitrium Systems released the latest version of Docmetrics, a web-based lead capture and PDF analytics technology, last week. If you send out a lot of PDFs and always wanted to know who is reading them, printing them, how long are they viewing each page… then this tool may be right for you.
We’ve been working with Vitrium for almost three years now and have seen both their company and their website evolve. The latest version of their website launched a few weeks ago, has a great video right on the home page demonstrating how Docmetrics can be beneficial to your company. If you’ve been wanting to add a new feature to your marketing arsenal, then check out their website.
If you use an email newsletter and list management tool such as Campaign Monitor or Constant Contact you’ve probably enjoyed looking at the stats of your various newsletter campaigns. Understanding these stats is crucial in order to improve your newsletter content and increase your ROI. The following is a quick explanation about what the stats figures actually mean.
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Managing the way you handle bounces for your Subscriber Lists has never been more important. Keeping a close eye on your bounces can reduce your email delivery costs, therefore having a direct impact on the ROI of your campaigns.
Before looking at how to reduce bounces let’s look at the difference between soft and hard bounces.
A soft bounce is an email message that gets as far as the recipient’s mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. A soft bounce might occur because the recipient’s mailbox is full, the server is down or swamped with messages, the message is too large or the user has abandoned the mailbox. Most email service providers will attempt to deliver the email regularly for a few days. If it is still undelivered, it becomes a hard bounce.
A hard bounce is an email message that has been returned to the sender and is permanently undeliverable. Causes include invalid addresses (domain name doesn’t exist, typos, changed address, etc.) or the email recipient’s mail server has blocked your server. Servers will also interpret bounces differently, meaning a soft bounce on one server may be classified as a hard bounce on another.
At Bluelime Media we use Campaign Monitor which automatically moves subscribers that hard bounce into a “Bounced Subscribers” category, so they don’t receive future campaigns. This maintains your list clean and reduces your cost.